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Leroy Brothers Things that inspire us!

Leroy Brothers Pop-Up Gallery - End of July till mid September #leroybrothersnfriends #saintpauldevence #leroybrothers Tomorrow more!

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Leroy Brothers - The Gold Digger (2012)

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Leroy Brothers - The Gold Digger (2012)

Leroy Brothers talk at Art Hainan (Hainan Rendez-vous) on art investment.

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Leroy Brothers talk at Art Hainan (Hainan Rendez-vous) on art investment.

Happy Western!

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Happy Western!

As the highlight of Hainan Rendez-vous, “Art in Hainan” will come back with exclusive selection of great contemporary artists.

Art in Hainan curated by Magda Danysz, director of the Galerie Magda Danysz in Paris and 18 Gallery in Shanghai. She’s decorated by the French ministry of culture as a Chevalier des Arts et des Lettres in 2007.

Art in Hainan presents works promoted by worldwide galleries such as Edouard Malingue Gallery, Magda Danysz Gallery, Island 6 and Art Labor, introduces famous artists such as Claudio Colluci, Liu Dao, Leroy Brothers, Maleonn, Yang Yongliang, and will present Picasso’s master piece.

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Check out artwork 71 on leroybrothers.com with entries from Laurent Delens, M and Sarah Rajskub. Congrats to all! View it here

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Check out artwork 71 on leroybrothers.com with entries from Laurent Delens, M and Sarah Rajskub. Congrats to all! View it here

Leroy Brothers @ ShContemporary Art Fair 2011, Shanghai

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Check out artwork 49 on leroybrothers.com with entries from mariczka, Cynthia Xiang and Kevin Harper. Congrats to all! View it here

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Check out artwork 49 on leroybrothers.com with entries from mariczka, Cynthia Xiang and Kevin Harper. Congrats to all! View it here

Leroy Brothers’ How to be a Successful Contemporary Artist from A to Z @ Art Labor Gallery Shanghai

See all pictures here

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Leroy Brothers’ How to be a Successful Contemporary Artist from A to Z @ Art Labor Gallery Shanghai
See all pictures here

One of our first FaceBook profile pix was a black box with white Impact font. It read: “We are all beautiful on FaceBook!” Back in 2007, the average Internet user had never heard of Web 2.0. Lots of people still don’t. Simply put, Web 1.0 offered the user content; Web 2.0 content is offered by the user.

Suddenly, people have a way to market themselves. Personal branding is accessible to all. Warhol’s idea of fifteen minutes of fame replaced by fifteen thousand friends!

Fame is dubious. Back home in Belgium, there’s a saying: “Oh, sure, everybody knows him. He’s world famous on his own street!”

Fame is so common today, everyone knows someone who is “famous.” Someone who was on television! Someone who in a singing or dancing contest, popular at open mic! You’re a lucky artist to live at the beginning of the new fame culture.

Someone who earned some notoriety, Sharon Osbourne revealed in a 2010 interview:

Today, young people regard fame as a birthright. They have a sense of entitlement the size of one of my houses. I recently heard about the work of an American psychologist who discovered that in the Fifties, only twelve percent of youngsters agreed with the statement ‘I am an important person.’ By the end of the Eighties, that figure rose to eighty percent. I think we can all guess what it is now… Children leaving school today no longer want to become doctors or lawyers or architects. All I ever hear is ‘I wanna be famous’, or ‘I wanna be a celeb.’”

Hence, the success of social networks. People tend to use the easiest way to achieve their goals. The best way though, is the hard way, the path of self control. You don’t need someone else to tell you if you’re any good. Make a video, post it, and you see what happens. Write a song, post it, and see how the world reacts. Tell your friends where you are, how much fun you have, and start collecting thumbs up marketing your personal life. Make your life famous. Spread your name and art. Run up as many blogs or websites about your art as you want. Promote yourself for free on every kind of forum. Advertise. Gain fans on defined structures. Avail yourself to the viral possibilities of the net. This is just the beginning. Fully optimize existing structures knowing there’s more to come. Be ready to surf the new wave. It may knock unexpectedly!

How to be a successful Contemporary Artist From A to Z by Leroy Brothers.  Get you free eBook here

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How to Become a Successful Contemporary Artist from A to Z

This book is the Leroy Brothers philosophy and will help demystify aspects of the art world, hopefully encouraging you to ascend to that privileged fraction of society who live well from passionate work and are well respected by accomplished artists, critics, collectors, and an adoring public. How to become a successful artist in twenty-six chapters from A to Z, each mnemonic letter with a catchphrase, making the Leroy Brothers approach easy to remember anytime. May this book inspire passionate work in every fertile field.

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Posted on June 21, 2011 by Asia Pacific Contemporary

MiFA Mail - LEROY BROTHERS OPENING! SATURDAY - mikala@mifa.com.au

Until July 7 Art Labor in Shanghai is presenting the work of the Belgian Leroy Brothers.

While the contemporary Asian art auction circuit has seen artists become instant art superstars in little more than a year this exhibition entitled ‘How to Be A Successful Contemporary Artist from A to Z / 从菜鸟到一个成功的当代艺术家’ focuses on the desire of many young artists to become the next Zhang Xiaogang or Yue Minjun. After the Christies spring sale in Hong Kong that saw new auction heroes in Indonesia’s Ay Tjoe Christine continue their rise while stalwarts such as Chinese – French Zao Wou-ki continue to command high prices the celebrity that the auction house can prescribe continues.

The Leroy Brothers’ examination of the elusive quality that makes one artist more prominent than the next is embedded in their work. From their exhibition in Shanghai to their upcoming book of the same name they humorously explore the complex nature of being a contemporary artist in today’s age. With Damien Hurst anointing the book as ‘a long overdue manifesto for the contemporary artist’ it appears that the celebrity of the artist is far from over.

Art Lobour presents their exhibition in connection with their online interactive work that allows the viewer to be part of “the next big thing”. Inviting the viewer to upload their own image and text to be “mashed up” into an artwork this piece taps into the contemporary fascination with instantaneous celebrity and achievement. As a collective artwork is it less about the itself than it is the art world it is a product of.

Exhibition Details:

Art works will be available for private viewing until July 7th, 2011

ART LABOR 2.0

570 Yongjia Lu, Bldg 4, #411

Shanghai (near Yueyang Lu), CHINA

上海市永嘉路570号永嘉庭4号楼411单元(近岳阳路)

www.artlaborgallery.com

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Check out artwork 44 on leroybrothers.com with entries from mariczka, Aaliyah Hall and santarromana. Congrats to all! View it here

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Check out artwork 44 on leroybrothers.com with entries from mariczka, Aaliyah Hall and santarromana. Congrats to all! View it here

How To Become a Successful Contemporary Artist From A to Z

So your art is great. You just finished a series of paintings or photographs. Next step, place it in the art world. People need to see it, but they won’t just be looking at your art. They’ll be looking at the packaging and even at the other people looking at it. They’ll wait to hear what those other people say about it. And they’ll believe what they hear! That’s why the context in which your art is presented in is vitally important.

Understand that your art is product competing in a market. Maybe it’s art to you, for others, it’s product. Consumable. Let’s compare the art world with the clothing industry. There’re clothes and there is fashion. There’re the proletariat rags at K-Mart, then there’s Bergdorf Goodman. Where would you rather buy clothes? Probably at Bergdorf or some boutique. Why? Because they’re extremely aware of “context control.” They design daring shopping bags, over-the-top concept stores and absolutely awesome advertisements. If Renzo Rosso of Diesel were a fine artist, he’d be competing with Hirst and Koons! Fashion brands organize parties, shows and exclusive private dinners. They “allow” famous people wear pieces from their latest collections because they know press will photograph them at the hippest parties then put them straightaway in magazines and on TV! It’s nothing to do with the actual clothes, but everything to do with product!

This is pure form image branding. Take control of your image. Don’t let others decide it for you! Where and with who are you going to show? Who is be invited? What does the invitation card look like? How will you welcome your guests? What will you offer for drinks and how will they be presented? Who’s sponsoring the event? And so on. Every detail must be calculated. There’s no place for error in a solid brand image. Keep your website, FaceBook page, business cards, and project presentations to the highest standard, all matching your brand image.

People see more than you think. Especially on social networks. They see your pictures of where you’ve been and who you talked to. They remember who you were standing next to at an opening. They know what you like. What you don’t like. It’s not a problem. It’s free advertising. Use it wisely! Carefully select what you post. Don’t post everything. People get bored quickly. Less is more.

Oder your copy of “How to be a successful contemporary artist from A to Z” now

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